Факторы развития образовательной системы России

The paper aims to uncover the substance and content of the factors exerting a profound effect on the functioning of the higher education market in Russia. The research highlights the relevance of studying the needs of the job market for personnel training in conjunction with determining the prospects for the development of the educational services market. The authors perform econometric analysis and construct the demand and supply models. The empirical basis of the study includes the statistical data for the 1993-2018 time period. The results indicate that throughout the entire period there was a steady decrease in the number of school graduates in Russia which exacerbated in 2005 due to the decline in the birth rate in the early 1990s. The analysis found no significant correlation between the number of school graduates and the number of entrants admitted to higher education institutions. On the other hand, the number of students enrolled at universities was decreasing at a much slower rate than the number of school graduates. The study clarifies that the faculty number has a principal influence on the demand for higher education services in Russia, whereas the volume of investment in education affects a supply of graduates in the job market.El trabajo es la prueba de identificación de la esencia y el contenido de los factores que tienen el impacto mayor en el funcionamiento del mercado de servicios educativos en el sistema de educación superior en Rusia. En el artículo se examina la actualidad del problema del estudio de las necesidades del mercado de trabajo en formación de cuadros en relación con la determinación de las perspectivas del desarrollo del mercado de los servicios educativos. Para ello se realizó un análisis econométrico con la simulación de demanda y oferta. La base empírica del estudio compiló los datos estadísticos para el período entre 1993 y 2018. Los resultados obtenidos indican que en todo el período de observación se observa una disminución constante en el número de graduados de las escuelas en Rusia, que ha aumentado desde 2005 debido a la disminución de la fecundidad al principio de los años noventa. Durante el análisis no se encontró una fuerte correlación entre el número de graduados de las escuelas y el número de solicitantes admitidos en las instituciones de enseñanza superior. Por otra parte, se ha determinado que el número de alumnos admitidos en instituciones de enseñanza superior ha disminuido considerablemente más que el número de las finalistas de las escuelas. Por nosotros es determinado que al nivel de la demanda de los servicios de la enseñanza superior en Rusia el impacto mayor tiene el factor del número del personal profesorado y al nivel de la oferta de los graduados en el mercado de trabajo el impacto mayor tiene el volumen de las inversiónes en el campo de la educación.Работа представляет собой попытку выявить сущность и содержание факторов, оказывающих наиболее значительное влияние на функционирование рынка образовательных услуг в системе высшего образования в России. В статье рассматривается актуальность проблемы изучения потребностей рынка труда в подготовке кадров во взаимосвязи с определением перспектив развития рынка образовательных услуг. Для этого проведен эконометрический анализ с построением моделей спроса и предложения. Эмпирическую базу исследования составили статистические данные за период с 1993 по 2018 гг. Полученные результаты указывают, что на всем периоде наблюдений прослеживается устойчивое снижение количества выпускников школ в России, обострившееся с 2005 г. в связи со спадом рождаемости в начале 1990-х гг. В ходе анализа не было обнаружено сильной корреляционной связи между количеством выпускников школ и числом абитуриентов, принятых в высшие учебные заведения. С другой стороны, установлено, что число студентов, принятых в высшие учебные заведения снизилось значительно меньшими темпами, чем сокращение численности выпускников школ. Нами определено, что на уровень спроса на услуги высшего образования в России наибольшее влияние оказывает фактор численности профессорско-педагогического персонала, а на уровень предложения выпускников на рынке труда наибольшее влияние оказывает объем инвестиций в сферу образования

Study of Posting Activities of Russian Users on Social Media

Content marketing on social media depends on trends in consumer behaviors. A changing focus and emphasis on audience activities on social media are a key optimization problem in social media marketing (SMM). A solution to this problem lies in a field of ongoing empirical studies of posting frequency. In the review of the literature, authors highlight the role of social media as a promising channel for a direct interaction of companies/brands with consumers. Based on theoretical generalizations, authors present a generation sequence of an SMM content strategy. The article also includes an analysis of posting activities of users from Russia on well-known social media. A cost-benefit analysis of posting activities rests upon some factors: socio-demographic characteristics of users, a content format, time and day of the week parameters, etc. Data come from such sources as aggregated statistics of social media and selective interviewing. An analysis of activities for users from Russia has shown that VKontakte is the most popular platform; Instagram is the second, while Facebook is the third. Odnoklassniki and Twitter are less preferred. VKontakte users respond best to short posts. On Facebook, entries with medium-sized texts have got the highest number of responds. On Instagram, long posts work better. The photo format is a leader in all of the social media. The video format has a middle position, while a text is the most inefficient type of content. There is strong differentiation in response time depending on a target audience. Findings have made it possible to present recommendations for optimization of content marketing

Citation of Mass Media Resources in Social Network

The role of social networks in the formation of collective behaviour and a sustainable point of view/position regarding the information events or facts is studied herein. The purpose of the study is to analyse the reaction of the users of popular social networks, expressed in quotations and responses to the messages of mass media resources. A statistical measure of interest in the media news is identified through unique messages from queries on the topic. The approach used is aimed at improving the scientific argumentation on the assumption of a direct relationship between these phenomena. The empirical evaluation is carried out according to the data obtained from the Russian segment of social networks. The trends in the distribution of media content in social media and social networks are revealed using structural and correlation analysis. It is determined that the publications in online media correlate directly with the activities of social networks and are caused by the release of one or another information event. The results of the study also convincingly point out that the importance of the media resources, expanding due to the integration of social networks, increases, while the classical model of online media (media edition as own website) is gradually losing popularity and audience

Study of Posting Activities of Russian Users on Social Media

Content marketing on social media depends on trends in consumer behaviors. A changing focus and emphasis on audience activities on social media are a key optimization problem in social media marketing (SMM). A solution to this problem lies in a field of ongoing empirical studies of posting frequency. In the review of the literature, authors highlight the role of social media as a promising channel for a direct interaction of companies/brands with consumers. Based on theoretical generalizations, authors present a generation sequence of an SMM content strategy. The article also includes an analysis of posting activities of users from Russia on well-known social media. A cost-benefit analysis of posting activities rests upon some factors: socio-demographic characteristics of users, a content format, time and day of the week parameters, etc. Data come from such sources as aggregated statistics of social media and selective interviewing. An analysis of activities for users from Russia has shown that VKontakte is the most popular platform; Instagram is the second, while Facebook is the third. Odnoklassniki and Twitter are less preferred. VKontakte users respond best to short posts. On Facebook, entries with medium-sized texts have got the highest number of responds. On Instagram, long posts work better. The photo format is a leader in all of the social media. The video format has a middle position, while a text is the most inefficient type of content. There is strong differentiation in response time depending on a target audience. Findings have made it possible to present recommendations for optimization of content marketing